Nashville-based · Home services marketing

More calls.
More jobs.
Less guesswork.

Smith & Co. Marketing helps home service contractors in the Nashville area get found online, generate consistent leads, and grow their business — without wasting money on marketing that doesn't work.

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About us

A marketing partner who actually understands your business.

Smith & Co. Marketing is a Nashville-based digital marketing agency built specifically for home service contractors — HVAC companies, roofers, plumbers, electricians, and general contractors across the greater Nashville area.

We're not a one-size-fits-all agency. We focus exclusively on home services because we believe deep niche knowledge produces better results than doing a little of everything for everyone.

When you work with us, you get a dedicated marketing partner who understands seasonal demand cycles, high-ticket job economics, and what it takes to stand out in a competitive local market.

KS
Kenny Smith
Founder & Lead Strategist

"I started Smith & Co. because I watched too many good contractors get burned by agencies that didn't understand their business — or their market. Every client I work with gets the same attention I'd give my own company."

What we stand for
01
Results you can measure
Every dollar you spend is tracked. You'll receive a plain-English monthly report showing exactly what we did, what it cost, and what it returned.
02
No jargon, no runaround
You don't need to understand digital marketing — that's our job. We communicate in outcomes: calls, leads, booked jobs.
03
Local focus, real relationships
We work with a limited number of clients so every account gets real attention. You'll always have direct access to the person working on your marketing.
04
Month-to-month agreements
We earn your business every month. No 12-month contracts that trap you — if we're not delivering, you're free to walk away.
What we do

The marketing services that actually move the needle for contractors.

We offer a focused set of services proven to generate leads for home service businesses. No filler, no packages you don't need.

G
Google Ads Management
We create and manage pay-per-click campaigns that put your business at the top of Google when homeowners in Nashville search for your services. Every ad dollar is tracked to real calls and leads.
Paid search
📍
Local SEO
We optimize your Google Business Profile and local web presence so your company appears when nearby customers search — without paying for every click. A long-term investment that compounds over time.
Organic growth
📱
Social Media Management
We create and post content on your Facebook and Instagram that keeps your business visible, builds trust with homeowners, and drives inquiries — without you lifting a finger.
Brand presence
✉
Email Marketing
We build and manage email campaigns that nurture past customers, generate repeat business, and keep your brand top-of-mind when a referral opportunity arises.
Retention
📊
Monthly Reporting
Every client receives a clear monthly performance report showing key metrics: impressions, clicks, calls generated, leads, and cost per lead. No fluff, no confusion.
Included in all plans
🌐
Website Creation
We build clean, professional, mobile-friendly websites designed to convert visitors into customers. One flat fee. No subscriptions, no hidden costs — just a site that works as hard as you do.
One-time add-on
Pricing

Simple, transparent pricing. No surprises.

Three clear tiers built around where your business is today and where you want to take it. All plans are month-to-month.

Good
$750
per month
  • Social media management (Facebook & Instagram) — up to 12 posts/month
  • Content creation & scheduling handled for you
  • Google Business Profile optimization
  • Monthly performance report
  • Direct access via email and phone
  • No long-term contract — month-to-month
Get started
Most popular
Better
$1,500
per month
  • Everything in Good
  • Google Ads management (you set the ad budget separately)
  • Ad copy creation & campaign optimization
  • Local SEO — keyword targeting & on-page optimization
  • Up to 20 social posts/month
  • Bi-weekly check-in calls
  • Monthly performance report with lead tracking
  • No long-term contract — month-to-month
Get started
Best
$2,500
per month
  • Everything in Better
  • Email marketing — monthly campaign to your customer list
  • Expanded Google Ads management with A/B ad testing
  • Reputation management — review monitoring & response
  • Unlimited social posts & story content
  • Weekly strategy check-ins
  • Priority response — same-day replies guaranteed
  • Quarterly growth strategy review
  • No long-term contract — month-to-month
Get started
Website Creation — Add-on service
Need a professional website that converts visitors into calls? We design and build a clean, mobile-friendly, SEO-ready website for your business. Flat rate, no subscriptions, no surprises. Pairs with any monthly plan or available as a standalone service.
$500 one-time
Learn more
Common questions
Straightforward answers before you pick up the phone.
What does "ad budget" mean — is that separate from what I pay you?
Yes. Your monthly retainer covers our time: strategy, campaign setup, copywriting, optimization, and reporting. Your ad budget is money paid directly to Google to show your ads. You control it entirely, it goes straight to Google, and you can adjust it at any time. Most clients on the Better plan start with $500–$1,500/month in ad spend on top of the retainer.
How soon will I start seeing results?
With Google Ads, you can start receiving calls within 48–72 hours of campaigns going live. Local SEO typically takes 60–90 days to show meaningful movement in rankings — it's a longer-term investment that compounds over time. Most clients see a noticeable uptick in inbound inquiries within the first 30 days.
Do I have to sign a long-term contract?
No. All plans are month-to-month. We ask for 30 days notice before cancellation — that's it. We believe the best retention policy is doing great work, so we don't trap clients in contracts.
What if I already have a website?
No problem. We'll work with your existing site for SEO and use it as the landing destination for ads. If we find it's hurting your conversion rate — slow load times, poor mobile experience, confusing layout — we'll flag it. Our website add-on is always available if you decide you want an upgrade.
How do you measure and report on results?
Every client receives a monthly report covering: total impressions, clicks, calls tracked, form submissions, cost per lead, and Google Business Profile activity. We use call tracking software to tie phone calls directly to specific campaigns, so you always know which channels are driving real business — not just traffic.
How it works

From first conversation to first leads — here's the process.

We keep things simple. No complicated onboarding, no months of setup. Most clients see activity within the first two weeks.

1
Free audit call
We review your current online presence, identify gaps, and tell you exactly what we'd do — no pitch, no pressure.
2
Strategy & plan
We put together a tailored marketing plan specific to your business, service area, and goals.
3
We get to work
Campaigns launch, content goes live, and your business starts getting found — typically within 7–14 days of signing on.
4
Report & refine
Every month you receive a clear report. We review what's working, adjust what isn't, and keep growing.
Why Smith & Co.

Why contractors choose us over the big agencies.

Big agencies treat your account like a number. We treat it like our own business.

01
We only work with home services
We don't spread ourselves thin across every industry. We know home services marketing — the seasonality, the keywords, the ad copy that converts — because it's all we do.
02
You'll always know your ROI
We track every lead back to its source. You'll never wonder if your marketing is working — you'll see the calls, the form fills, and the cost per lead every month.
03
No contracts, no lock-in
Month-to-month means we have to earn your business every single month. That's a pressure we welcome — it keeps us focused on your results, not your contract length.
04
Nashville local knowledge
We live and work in Nashville. We understand the neighborhoods, the competition, and the specific opportunities this market offers for home service businesses.
05
Real access, real communication
You get direct contact with the person running your account — not a ticketing system or an offshore support team. Questions get answered the same day.
06
Flat-fee pricing, no surprises
Your retainer covers all our work and time. The only variable cost is your Google Ads budget — which you control entirely and is kept completely separate.

Ready to stop leaving leads on the table? Let's talk.

Book a free audit →